People do business with people they know, like and trust. Why do you think that is?
I believe people do business with people they know, because they have seen the brand enough or that person enough they have developed some type of familiarity with the person and/or brand. We want to make sure we aren’t being screwed by a company and want to make sure we can get the best deal out there with the highest value. That is probably why sites like LivingSocial, ScoutMob and Groupon have done so well so fast. We have developed the familiarity with those brands, even though we may have never heard of the company actually selling the actual service.
I believe people do business with people they like because they have developed some type of trust in that person or brand. Why would you give the one thing you work all week for away to a company that you don’t believe provides the best value, service or product, to solutions you don’t event like? You wouldn’t nor should you.
Everything comes back to doing business with people you trust. We trust that when we get into our car it won’t fail, then feel disappointed when it does. Our level of trust in that specific brand drops down a notch. When it comes to solutions and services we can provide that will provide the greatest value with the most competitive cost and we do it consistently that helps you develop trust with your customers. Even if you want to be the highest price in the marketplace just make sure you provide the greatest value, know what your core market is and do it consistently.
Please comment below and let us know your thoughts.
Jacqueline H. Waller is the Founder of Connecting Atlanta, a company that specializes in connecting business owners to products and services that will help grow their business. She is a popular radio host with her own podcast, called, Connecting Atlanta Radio where she interviews successful business owners who are making a positive impact in their communities. Ms. Waller’s expertise was attained by working for 12 years in marketing, sales and human resources. Her expertise is in Social Networking, Marketing, Business Development, and Sales. If you need any type of business connection she is the number one Power Broker in Atlanta, you can contact her through www.connectingatlanta.net