28 Ideas for Content Upgrades To Grow Your Email List. How to make them, where to use them, providing the upgrade, and more

Check out Connecting Atlanta for all of our up to date business workshops.

You’ve written blog posts and you’ve gotten some traffic, and even though you have beautiful visitor numbers, your email list is another story.

You know that building an email list is important and you’ve started doing that, but your conversion rate is stagnant at around 1% … 2% on a great day.

What if you can get 10% of your website visitors to subscribe via email? How about 20%?

Sound too good to be true? It’s not. In fact it has already been done by other bloggers. It’s a proven method that’s possible for you to do too.

All it takes is creating tactical content upgrades to give visitors irresistible value. We’re going to give you the tools and knowledge to do just that.

In this guide, we’re going to cover:

  1. What are content upgrades
  2. Why you should create them (people have seen conversion rates improve by over 300%)
  3. 28 different types of content upgrades
  4. The simple 5-step framework to get started with content upgrades
  5. 4 questions to help you come up with irresistible content upgrades
  6. How to easily host your content upgrade in under 5 minutes
  7. 9 tips to make your content upgrades into list building machines

What Are Content Upgrades
A content upgrade is bonus piece of information that elaborates on or complements a piece of content the reader is already interested in. The bonus is both highly valuable and in context with the page’s content so we gate the bonus by asking for an email address, a Facebook share, a tweet, or an email to a friend.

In other words, a content upgrade is a valuable offer created to get a visitor’s email address or get them to promote you.

For example, if you were reading about how to fix a broken toilet, reading might not be enough. You might be interested in watching a bonus video that shows you how to fix your toilet because you can follow along with the video.

Boom. It’s a perfect content upgrade because the video showing you how to fix a toilet is both valuable and specific to the article you’re reading.

Why Content Upgrades
Successful content upgrades have helped people grow their email list exponentially.

If you’re unsure whether content upgrades will work for you, look below at the results from Backlinko by Brian Dean, an internationally-recognized entrepreneur and SEO expert.

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Yep. That’s a 785% improvement. Not too shabby.

But Brian isn’t the only one who has seen lucrative results from implementing content upgrades.

Devesh Khanal increased one blog post’s conversion rate for Growth Everywhere by 492% by implementing a content upgrade. Imagine doing that for ten blog posts.

Conversion rates are high for content upgrades because they provide an immediate reward instead of presenting a generic “subscribe for free updates” call-to-action. The reader is primed to give you their email for something useful and relevant to what they’re already invested in reading about in that exact moment in time.

It can be difficult to set up content upgrades. Keyword is can. However, using tools like Welcome MatList Builder, or Scroll Box, you can be set up in less than five minutes.

When it comes down to it, the time it takes to create a content upgrade should be thought of as an investment. As you saw above, the effects of implementing even one content upgrade can be exponential.

In fact, depending on what type of content upgrade you want to create, the whole process of ideation, creation, and implementation can take less than 30 minutes.

Before I tell you how to quickly create a content upgrade, here are 28 different types of content upgrades you can create.

Blog Received by Sumo.com for this and other great articles visit them here.

Check out Connecting Atlanta for all of our up to date business workshops.

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