Sales Pages, Landing Pages, and Squeeze Pages, Oh My!


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Sales pages and Landing pages are web pages with no navigation menu, no sidebar, no footer widget area, and no links off the page — except to a shopping cart or order form. Squeeze pages also have no navigation menu, no sidebar, no footer widget area, and no links off the page.

The premise behind these pages is to eliminate all distractions from the page, and keep visitors completely focused on taking one single action — they are used solely to increase conversions.

Sales Pages
Sales pages are pages with one single call to action — to get visitors to buy something and to make a sale. They are typically used for products, programs, services, and events. (For examples click here)

Landing Pages
Landing pages are pages on your website consumers “land on” when they follow or click a link from your marketing materials, advertising, or business promotions. Many people also create custom landing pages for social media profile URLs too. (For examples click here)

Squeeze Pages
Squeeze pages are pages that are designed to squeeze information out of visitors before they leave the page — usually they squeeze your email out of you through an opt-in. They are usually very short, simple, and direct. (For examples click here)

Check out Connecting Atlanta for all of our up to date business workshops.



Probably a Sith… her passion brings forth intuitive design solutions. As founder of Bourn Creative, Jennifer is an award-winning designer who has been working in the design trenches since 1997. Today she consults on branding, website strategy, and digital strategy, leads all of our graphic design and web design projects, and specializes in WordPress theme design.


When not obsessing over pixels, margins, and type, Jennifer manages the Bourn Creative brand and the creation and iteration of our internal systems and processes. She speaks often on podcasts, summits, and live events, and writes for our blog, WP Elevation, CoSchedule, and the GoDaddy Garage. She also co-organizes the Sacramento WordPress Meetup group and WordCamp Sacramento.


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