Have you ever changed the oil in your car?
It’s a pretty basic skill that surprisingly few people actually know how to do. If you do, you’ll most likely have used a funnel before.
The main idea behind a funnel is to cast a wide net that you can pour the viscous liquid into it without spilling it all over the engine block. The oil flows through the wide top end of the funnel and is neatly deposited into the narrow bottom end, filling your engine up so that the car runs smoothly.
In the internet marketing world, we also have funnels. Their purpose is to cast a wide net and find people across the web who might be interested in our material, then get those people to neatly file themselves into our email database so that we can provide them with valuable content, market to them and eventually make some money.
Getting people to opt-in.
Once a member of your audience has interacted with your content, it’s time to get them on your email list. This might seem challenging at first, but think about your own inbox. How many newsletters are you subscribed to?
The average person subscribes to anywhere between 20 and 30 free newsletters from a variety of businesses. Anything from a department store doing a semi-annual sale, to the Nissan dealership giving away insane deals on the 2018 Altima, to content-based emails about things that interest you.
At one point you weren’t receiving emails from that business…and now you are. How the hell does that happen?
In most cases, it people sign up to an email newsletter to get something for free. This is called an “opt-in,” and it’s your bread and butter if you want to build an online business — especially one that’s based on information products.
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Daniel DiPiazza is the founder of Rich20Something, where he teaches young people how to start businesses that they care about and live happier lives.