Even though online businesses are becoming more prevalent, they haven’t become any easier to launch.
To give your online business a greater chance to succeed, there are certain things you need to incorporate on its website. Of course, there are the simple things such as an easy domain name, a phone number and a logo, but it’s also vital to think about the content, links and navigation that will go onto your site.
When building your website, sometimes it’s helpful to think of its setup like that of a newspaper — organizing the most important content “above the fold,” and the less exciting material “below the fold.” In addition, having a strong call to action will help hook potential customers.
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Rose Leadem is an online editorial assistant at Entrepreneur Media Inc.