Entrepreneurs, Beware This Terrible Way of Networking on Social Media

Check out Connecting Atlanta for all of our up to date business workshops.

There’s a trend emerging on social media. Someone you don’t know but who may be connected to some of your friends or your network sends you a friend request. Shortly after, they send you a private message or email telling you what they want from you.

Every single day, I get these type of friend requests and messages. Someone’s first interaction with me is to ask me to write about them or their company, or they want to pick my brain about how to book paid speaking and consulting gigs internationally. No “hello,” no small talk. They just get right to what they want and how it somehow benefits me.

This is a terrible way to network and will never make a connection with fellow entrepreneurs. Social media works a lot like real life. You wouldn’t walk up to a stranger, say “hello” and then try to kiss them. There are three things you should understand in regards to networking.

1. Lead with value.

Human nature is to focus on what we want and what will help us. Networking done right leads with value for the person you’re approaching.

I’m not going to give you the old-school advice to tell people you will work for free just to get their radar. It can be as simple as sharing a book suggestion or a helpful article that complements what that person has shared on social media. It’s not about a grand gesture, it’s about finding some way to approach that person with value.

Also, understand that trying to get them on the phone right away is too much. They don’t know you, a phone call right off the bat is not a great ask. Your asks should not exceed the realities of your relationship.

To read the rest of the article, click Entreprenuer.com.

Check out Connecting Atlanta for all of our up to date business workshops.

Written by:

KIMANZI CONSTABLE

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