Investment Guides for Experts of All Levels

Come by June 10th and find out How to Conquer Email Marketing a Crash Course – Part 1. This is a small business series.

Join Connecting Atlanta on LinkedIn and Facebook.

As small to medium size business owners many times we are only thinking about investing in our businesses, our family and our fun, however, we truly need to diversify our income. When we are ready to slow down the pace during our best years we need to create ways to bring in various streams of income. Some of the ways we can do this is through real estate (rental properties), investments, affiliates, and other businesses you may invest in where you are the silent partner and others are responsible for making the business grow.

Here is a great guide for experts of all levels by Clark Howard.

Jacqueline H. Waller
Jacqueline

Jacqueline Waller, the ATL Connector is the Founder/President of Connecting Atlanta. Ms. Waller, a sales and marketing professional with nearly 20 years of experience, has assisted numerous businesses in meeting goals and objectives for their revenue, market share and profits. She also believes in the power of your ‘network is your net worth’, being a social butterfly, she has connected with hundreds of people whom she has brought into Connecting Atlanta where they have launched their businesses, moved from struggling into sustainability and provided opportunities for others to connect to build! Her background extends from collections, finance, underwriting, and information technology.

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6 Ways That Small Businesses Can Use Snapchat to Increase Sales

6_WAYS_SNAPCHAT_INCREASE_SALES_16x9

Most small business owners know about the power of social media – and it’s rare to find an entrepreneur who doesn’t have a Twitter account, and Instagram presence, or a Facebook page. However, there is one huge social media platform that’s often entirely overlooked by small businesses and their marketing teams – Snapchat.

Snapchat is a red-hot social marketing platform – there’s no denying it – and companies are beginning to capitalize on the audience provided by this fun photo-messaging app. More than 100 million users use Snapchat daily watching a staggering 10 billion videos on a typical day.

Clearly, marketing on Snapchat should be one of your priorities when it comes to promoting your business through social media platforms. But how should you use Snapchat to promote your business? We’re glad you asked! In this article, we’ll take a look at six simple ways that small businesses can use Snapchat to boost their brand awareness – and increase sales.

1. Use Snapchat for Flash Sales and Special Promotions

One of the best reasons to use Snapchat is how immediate it is. Snaps go away after you view them when you send them directly to another user – and even if you use the “My Story” functionality of the app, your story will disappear within 24 hours.

This means that people who use Snapchat a lot, check it every single day. Think about it – if they fail to check their snaps and Snapchat Stories at least once a day, they’ll totally miss out on whatever their friends – and followed brands – posted!

Because of this, Snapchat is a fantastic way to promote flash sales and special promotions that are time-sensitive. Your followers will be checking your story just about every day – so you can get a massive, immediate reach even for a sale that only lasts a day or less.

2. Promote Your Events with GeoFilters

Geofilters are an excellent way to promote events. Are you having a huge sale? Partner with a graphic designer to create a unique Geofilter that your loyal customers can use while shopping – by doing so, you provide your customers with the tools they need, to spread the word about your business.

If you do use Geofilters, make sure your customers know about them! They’re a fantastic word-of-mouth promotional tool, and if you provide them with a high-quality, memorable design, customers will be happy to use them.

So next time you have a sale, volunteer at a charitable event or are running a weekly special, consider buying a Geofilter for the occasion.

3. Give People an Inside Look at Your Business

People like feeling authentic connections with companies – and this is especially true with small businesses. That’s the primary benefit of a small business. You’re not a corporate conglomerate if you’re a small business owner – you’re a real, actual and authentic person.

Snapchat offers you an excellent way to express authenticity. You can show your true personality to customers, and give them an inside look at your business.

For example, if you run a small microbrewery, you could dedicate a Saturday to providing your followers with an inside look at your brewing facilities and your process. If you run a bike repair shop, you can show followers what the process is like to replace a bent wheel. If you run a bakery, you can show the process you use to bake cakes – the opportunities are endless.

Providing this kind of authentic, value-added content is an exceptional way to connect with your customers, drive brand loyalty, and increase sales.

For the rest of this great article please click here.

Be sure to attend our next workshop at the South Fulton Branch Library, 4055 Flat Shoals Road, Union City on How To Turn Your Contacts Into Contracts with Jacqueline H. Waller.

 

Three Keys to Creating the Right Type of Network

Have you ever wondered what it took to create the right type of network, what it actually takes? There are three keys to creating the right types of relationships.

  1. Creating Positive Interpersonal Relationships

Interpersonal relations in a professional environment serve a critical role in the development and maintenance of trust and positive feelings in an organization. Although the quality of interpersonal relationships alone is not enough to produce productivity, it can significantly contribute to it. The most basic unit of wholesome human interaction, either verbal or physical, is acknowledging another person’s value. When you learn how to let people know they are valued in both your business and personal life, your relationships will be strengthened in both areas.

  1. Your Network is your Net worth

Commandment #8 in The Hustlers 10 Commandments book written by Hotep, states, “It’s not WHAT you know or WHO you know.it’s who knows YOU!” Truer words have never been spoken. If you think about it, nothing ever really gets done in business until you have met the right person. When you have met the right person, they know you and they like who you are as a person. Even if you meet the right person, but have not created the appropriate interpersonal relationship, your network will not grow and your efforts will be lost. Truly developing your interpersonal relationships will grow your network exponentially.

  1. How to make the right connections to move towards your goals.

When you combine the right type of relationships with the right connections together and then understanding how to develop the right type of interpersonal relationship, will take you to the next level in your goals. Having the right types of connections will push you forward in your goals and missions in life. We can accomplish this through networking events, social media, friends who require you to stretch as a person and just being out in the right types of social environments. Always remember, if someone has more to offer than you, offer them something first. In China, Guanxi is the way the Chinese describe their social and business relationships built over years. Building Guanxi over years requires trust and understanding but also gift giving. Giving gifts or ideas is the quickest way to gain trust and grow a relationship. This is allows them to know that you value their time.

 

Jacqueline H. Waller is the Founder of Connecting Atlanta, a company that specializes in connecting business owners to products and services that will help grow their business. She is a popular radio host with her own podcast, called, Connecting Atlanta Radio where she interviews successful business owners who are making a positive impact in their communities. Ms. Waller’s expertise was attained by working for 12 years in marketing, sales and human resources. Her expertise is in Social Networking, Marketing, Business Development, and Sales. If you need any type of business connection she is the number one Power Broker in Atlanta, you can contact her through www.connectingatlanta.net

Your Network Works Only if You Work it

Your network works only if you work it. Your network is your net worth!

 

BLAH BLAH BLAH

We hear that all the time, but truly what does that mean to you as an entrepreneur? Networking is not selling your products and services all the time without offering value in return. I always recommend finding out what someone else needs first, finding out how you can help them. Ask yourself, do they need to know someone you know to help take their business to the next level? Is there a service you can offer at no cost to show them you value the relationship? I am not saying to give everything away, just to create a dialogue which will give that person a reason to want to talk with you because they will know you value their time and working relationship.

Have you ever thought about whom you surround yourself with on a regular basis? What type of “real” lifestyle your closest friends live? I bet you will find out you live in the same income bracket they do because we have a tendency to surround ourselves with others who are like-minded and make us “feel” comfortable about ourselves. What if you forced yourself to live outside of your level of comfortableness and started surrounding yourself with those who will stretch and grow you? This truly allows you to network with others who can help you take your mind, your family and your income to the next level. 

If you want to grow, surround yourself with people who have achieved the level of success you desire of who at least have the ability to move up and take you with them. I was hanging with a friend on the 4th of July and though we have been living in Atlanta the same exact time frame he truly seems to have a lot more success than I do at this point. Realizing that stretched me and forced my competitive spirit to want to grow! Now, I can’t wait to find ways to stretch my thinking and my way of doing things so that I might achieve the level of success I am striving for. 

As one of my old mentors used to say and created a whole brand around it, “Stretch Yourself

 

Jacqueline H. Waller is the Founder of Connecting Atlanta, a company that specializes in connecting business owners to products and services that will help grow their business. She is a motivational speaker, avid business connector and networker, popular radio host with her own podcast, called,Connecting Atlanta Radio where she interviews successful business owners who are making a positive impact in their communities. Ms. Waller’s expertise was attained by working for 12 years in marketing, sales and human resources. Her expertise is in Social Networking, Marketing, Business Development, and Sales. If you need any type of business connection she is the one you turn too, you can contact her through www.connectingatlanta.net.

12 Things Successful People Do Differently

During this Fourth of July weekend, many are having BBQ’s hanging out, drinking and celebrating our Freedoms. Many business leaders are working, spending some time with their family, but most of all working on bettering themselves and their families.

I love reading articles about what successful people do, the rest are not willing to do. the 98 percent are so envious of people who are financially successful through their businesses or out there living their passions and dreams. What they don’t see are the hours upon hours of labor the person put in to get them to where they are. Here are 12 tips..

  1. They create and pursue S.M.A.R.T. goals.
  2. They take decisive and immediate action.
  3. They focus on being productive, not being busy.
  4. They make logical, informed decisions.
  5. They avoid the trap of trying to make things perfect. (this has been a big one for me to overcome) UGH
  6. They work outside of their comfort zone.
  7. They keep things simple.
  8. They focus on making small, continuous improvements.
  9. They measure and track their progress.
  10. They maintain a positive outlook as they learn from their mistakes.
  11. They spend time with the right people.
  12. They maintain balance in their life

To read more about the 12 steps and see the full article check it out online at http://www.marcandangel.com/2012/01/22/12-things-successful-people-do-differently/

Have a safe and fantastic Holiday Weekend!

Jacqueline Waller
Founder Connecting Atlanta
http://www.connectingatlanta.net

Attract What You Expect!

A quote I always keep near my desk to remind me that when I am having a rough day to, “Attract what you expect, reflect what you desire, become what you respect, mirror what you admire.” By Anonymous.

What does that mean exactly? Lets break it down…..

Attract what you expect

Thoughts you focus on is what manifests in your life. So if you are focusing on positive situations, habits and life experiences, then you will not draw as much negative in your life. When we focus on the negative we attract more negative then anything else in our life.

Reflect what you desire

Be the person you want to attract in your life. Many times people are wanting to attract certain people and situations in their life, however, their habits, personality and who they are is not attracting that. Be what you desire to have!

Become what you respect

We all have had a mentor or someone we have looked up to in life. Anytime I see how people have become successful I study them, their books, their thought process, how they live their life and I desire to develop those traits, which will make me a better person and be able to give back like them. That is how you become what you respect.

Mirror what you admire

Take your habits, what you do on a daily basis, how you treat people and mirror that after people who are doing positive things and that you admire and look to be like.

Most of all, find great qualities in those you wish to have a life like, make it your own and ALWAYS BE YOU!

 

Image

 

Jacqueline H. Waller
Founder
Connecting Atlanta
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3 Super Simple Ways to Fatten Your Piggy Bank

piggy bank

I normally don’t like it when an article tries to entice unsuspecting readers by claiming that something is super simple. Millennials already have a bad reputation for being impatient and demanding and these “click bait” article titles tend to reinforce those stereotypes.  The last thing I want to do is perpetuate that. But in this case, I just could not resist.

If you have followed any of my blogs over the past two months then you have been properly introduced to the doom and gloom that is the future of every Millennial. Normally, I am talking about how student loan debt is at a gazillion dollars or how Millennials won’t be able to retire until we are 90, if then. But this time, I bring a message of hope! This article outlines how you can make three small lifestyle changes to seriously beef up your savings, plan for the future, pay down debt or whatever! But knowing you, you’ll probably just go on another vacay! And if you know me, you know I could NEVER fault you for that!

Anyway, rather than letting me tell you that these steps are simple, put your thinking cap on, adjust the setting to “pretty easy read” and decide for yourself if these steps are actionable and useful to your everyday life! Then, comment so we can debate about it!  J

Stop Funding the Starbucks Empire

Starbucks coffee

 

If you are looking to save some money you should start with your morning cup of coffee. Starbucks is a great company, but I am much more concerned with your bottom line than theirs.

As a non-coffee drinker, I cannot empathize or feel your struggle. Not even a little bit. Objectively, spending $4 on coffee per day seems like a poor decision for someone who is not already a millionaire.  I understand that coffee is addictive and that Starbucks has the best fix, but you need to find a cheaper alternative. Like Folgers… or something.

Action: Hide that Starbucks loyalty card! Instead, find your favorite mug or thermos and start making your own version of gourmet coffee delights right from home.

 

Savings: $1000* Annually

*I know you!! So, I added some cushion in for the occasional Starbucks Latte.

Stop Eating Out

dining-out

 

After you have tackled your morning cup of coffee, let’s talk about your lunch!
From my experience working with Millennials, there are few things that we enjoy more than lunching and dining with friends. But, this madness must stop! And it is delicious madness indeed!

Let’s pretend that you eat out 4 times per week for lunch and once for dinner. This would easily add up to $200 per week. I have clients who were spending upwards of $500 eating out in addition to their grocery bill! While I am in no position to dictate your financial decisions, I do wonder how satisfying devouring your retirement will be in the long run.

Whether you are a foodie or fancy yourself a budding chef, I am going to need you to take your culinary efforts to the kitchen where your groceries will cost much less. Not to mention you will save on drinks and transportation while eating better and healthier food.

Action: Create a grocery list that will allow you to eat healthy things that you love for lunch! After going shopping, prep lunch meals for the entire week. Make it simple like delicious sandwiches and inventive salads that are yummy and easy to travel with. Then, on Friday, plan lunch with a friend from work and treat yourself. You deserve it!

 Savings: Over $5,000 Annually

Cut Your Cable Cord!

Vintage Television

In the 21st century, are there still people who are actually paying for cable? If you are part of the #dreamchase movement you should be far too busy changing the world or doing what you love to watch TV. But, on that rare occasion that you do have an opportunity to watch TV, are you sure that basic cable will not suffice?

If your basic cable is not enough for you, there are other options! Hulu, Netlfix, and Roku practically eliminate the need for anyone to pay upwards of $100 for a cable bill. Instead, pay about $30 per month on Hulu and Netflix and move on with your life in the 21st century in a much more techno savvy and profitable manner.

Action: Pick up the phone right now and call your cable company. Tell them that you want to disconnect your cable. They will try to give you a special rate but it is a trap. Be strong and cut the cord!

 Savings: $600 Annually

So, rather than just taking my word for it, how about you tell me how simple these three action steps are. Do these changes disrupt your daily life too much? Are you willing to sacrifice today so that you can live better tomorrow? Just by following these steps you could easily  save $6,500 to pay down debt  or start investing.

Remember that the actions you take today will dictate the life you lead tomorrow. Carpe Diem!

For more great posts on Financial Health please visit Latasha Kinnard’s Blog at http://startyoungfinancial.com/blog-2/

Follow her on Facebook.

Jacqueline H. Waller
Connecting Atlanta
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Communicating Your Boundaries Clearly

#Communication is one way to be clear and concise with your boundaries.

When it comes to developing relationships, if you are honest with where you stand, who you are, and don’t allow your boundaries to be pushed then everyone will feel better about the relationship. If the person is unable to respect who you are, then you already know it isn’t met to grow.

You can’t be honest with others, until you are honest with yourself.

Jacqueline H. Waller

Connecting Atlanta
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12 Things Successful People Do Differently

I love reading articles about what successful people do, the rest are not willing to do. the 98 percent are so envious of people who are financially successful through their businesses or out there living their passions and dreams. What they don’t see are the hours upon hours of labor the person put in to get them to where they are. Here are 12 tips..

  1. They create and pursue S.M.A.R.T. goals.
  2. They take decisive and immediate action.
  3. They focus on being productive, not being busy.
  4. They make logical, informed decisions.
  5. They avoid the trap of trying to make things perfect. (this has been a big one for me to overcome) UGH
  6. They work outside of their comfort zone.
  7. They keep things simple.
  8. They focus on making small, continuous improvements.
  9. They measure and track their progress.
  10. They maintain a positive outlook as they learn from their mistakes.
  11. They spend time with the right people.
  12. They maintain balance in their life

To read more about the 12 steps and see the full article check it out online at http://www.marcandangel.com/2012/01/22/12-things-successful-people-do-differently/

Jacqueline H. Waller

Connecting Atlanta
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#ExpandATL

Do you have the right circle for success?

Have you taken a hard look at who you surround yourself with?

Do the people around you stretch you, weaken you or keep you stagnant. If you are on the road to success, then you want to make sure you surround yourself with friends, associates, business partners that will challenge you to be better. They will not always take your feelings into consideration. When your feelings do get hurt, it is up to you to decide what you will do with that information. You can either go sit in a corner and cry or you can pick up your emotions and go out there and make it happen. The choice is yours.

Key points you have the right circle:

1. Don’t always be the smartest person in the room. As much as your ego loves this, your ego will not be pushing your business to the next level.
2. Evaluate how much money you make and how much money your closest 5 people make. If you make the most money, find new friends, ones who are making the money you want to make. They will help take you to the next level.
3. People that care about your future and care about you. If you have relationships that are holding you back or secretly hating on you, find new friends. It is okay to cut them out of your life or at least distance yourself from them. Sometimes it may be our best friend, our family or those friends we have known forever. Go out there and shine without them.

Here is an excerpt from an article I found and this should sum it up:
Successful people associate with people who are likeminded, focused, and supportive. They socialize with people who create energy when they enter the room versus those who create energy when they leave. They reach out to connected, influential individuals who are right for their dreams and goals.

You are the sum of the people you spend the most time with. If you hang with the wrong people, they will negatively affect you. But if you hang with the right people, you will become far more capable and successful than you ever could have been alone. Find your tribe and work together to make a difference in all of your lives. Tribes by Seth Godin is a great read on this topic.pulled from” http://www.marcandangel.com/2012/01/22/12-things-successful-people-do-differently/

Jacqueline H. Waller
Connecting Atlanta
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#ExpandATL