Most small business owners know about the power of social media – and it’s rare to find an entrepreneur who doesn’t have a Twitter account, and Instagram presence, or a Facebook page. However, there is one huge social media platform that’s often entirely overlooked by small businesses and their marketing teams – Snapchat.
Snapchat is a red-hot social marketing platform – there’s no denying it – and companies are beginning to capitalize on the audience provided by this fun photo-messaging app. More than 100 million users use Snapchat daily watching a staggering 10 billion videos on a typical day.
Clearly, marketing on Snapchat should be one of your priorities when it comes to promoting your business through social media platforms. But how should you use Snapchat to promote your business? We’re glad you asked! In this article, we’ll take a look at six simple ways that small businesses can use Snapchat to boost their brand awareness – and increase sales.
1. Use Snapchat for Flash Sales and Special Promotions
One of the best reasons to use Snapchat is how immediate it is. Snaps go away after you view them when you send them directly to another user – and even if you use the “My Story” functionality of the app, your story will disappear within 24 hours.
This means that people who use Snapchat a lot, check it every single day. Think about it – if they fail to check their snaps and Snapchat Stories at least once a day, they’ll totally miss out on whatever their friends – and followed brands – posted!
Because of this, Snapchat is a fantastic way to promote flash sales and special promotions that are time-sensitive. Your followers will be checking your story just about every day – so you can get a massive, immediate reach even for a sale that only lasts a day or less.
2. Promote Your Events with GeoFilters
Geofilters are an excellent way to promote events. Are you having a huge sale? Partner with a graphic designer to create a unique Geofilter that your loyal customers can use while shopping – by doing so, you provide your customers with the tools they need, to spread the word about your business.
If you do use Geofilters, make sure your customers know about them! They’re a fantastic word-of-mouth promotional tool, and if you provide them with a high-quality, memorable design, customers will be happy to use them.
So next time you have a sale, volunteer at a charitable event or are running a weekly special, consider buying a Geofilter for the occasion.
3. Give People an Inside Look at Your Business
People like feeling authentic connections with companies – and this is especially true with small businesses. That’s the primary benefit of a small business. You’re not a corporate conglomerate if you’re a small business owner – you’re a real, actual and authentic person.
Snapchat offers you an excellent way to express authenticity. You can show your true personality to customers, and give them an inside look at your business.
For example, if you run a small microbrewery, you could dedicate a Saturday to providing your followers with an inside look at your brewing facilities and your process. If you run a bike repair shop, you can show followers what the process is like to replace a bent wheel. If you run a bakery, you can show the process you use to bake cakes – the opportunities are endless.
Providing this kind of authentic, value-added content is an exceptional way to connect with your customers, drive brand loyalty, and increase sales.
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